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When is a click not a click? When an advertising network registers a click on one of their online advertisements, how can it be sure that a single consumer – a “pair of eyeballs” in Madison Avenue jargon – and not a malware computer program, is behind that one click? Or that the viewer’s click was intentional, not induced by deceptive or misleading advertising?
The San Diego Supercomputer Center at the University of California, San Diego, in a partnership with selected local middle schools and CONNECT’s Entrepreneurs for Young Innovators program through a grant from The Parker Foundation, has started a series of computer science workshops aimed at getting more minority and female students involved in computing. SDSC’s StudentTECH computing workshops are designed to entice students from middle and high schools to enroll in computer science courses in high school and college.